Last updated: 5 October 2026
Whimsy Living respects your privacy and aims to be clear about how personal information is collected and used when you visit this website.
Whimsy Living is operated by Reyman Studio Limited, registered in the United Kingdom.
Registered address: SL2 1TP, Slough, United Kingdom
Email: viviennefawn@gmail.com
Information we collect
Depending on how you use the site, we may collect:
- your name and email address when you subscribe to the Whimsy Living newsletter;
- your name, email address and anything you include in a message sent through the contact form;
- technical information such as your IP address, browser type, device information and basic server logs;
- information about how you use the website, where you have consented to analytics or similar cookies.
We do not collect payment card information directly through Whimsy Living.
Newsletter
If you subscribe to the newsletter, your information is processed through MailerLite, which is used to manage subscribers and send emails.
The legal basis for sending marketing emails is your consent. You can unsubscribe at any time using the unsubscribe link included in an email.
Your subscriber information is generally kept until you unsubscribe. Limited information may be retained afterward where necessary to record and respect your unsubscribe request.
Contact form and email
If you contact Whimsy Living through the website, the information you provide is used to respond to your message and manage the correspondence.
The legal basis for this processing is our legitimate interest in responding to enquiries and, where relevant, taking steps at your request before entering into an agreement.
Contact messages may be retained for up to 24 months, unless there is a reason to keep them longer, such as an ongoing business relationship or legal requirement.
Email may be processed through third-party email services used to operate the website.
Cookies
Whimsy Living uses cookies and similar technologies.
Some cookies are strictly necessary for the website to work. Optional cookies, including analytics or marketing cookies, are only used where required after you have given consent.
You can accept, reject or change your cookie preferences through the cookie settings available on the website.
For more information about the cookies used on Whimsy Living, please see the Cookie Policy.
Analytics
Whimsy Living may use Google Analytics to understand how visitors use the website, for example which pages are visited, how visitors arrive at the site and general information about devices and browsing activity.
Google Analytics will only be activated where the appropriate cookie consent has been given.
Analytics information is used to understand and improve the website. Where Google Analytics is enabled, analytics data will be configured with a retention period of 14 months where that setting is available.
Whimsy Living may use the Pinterest Tag to understand how visitors interact with the website after seeing content on Pinterest and to measure the performance of Pinterest traffic and campaigns.
The Pinterest Tag will only be activated where the appropriate consent has been given.
Whimsy Living may also embed Pinterest content within articles. Embedded content can allow the third-party platform to receive information about your interaction with that content. Where required, this content will be subject to the website’s consent controls.
Affiliate links
Some posts on Whimsy Living contain affiliate links.
If you click an affiliate link, you will be taken to a third-party website. That retailer or affiliate network may use cookies or similar technologies to record that you arrived through a Whimsy Living link and, where applicable, attribute a purchase.
Whimsy Living currently participates in the Amazon Associates Program and may participate in additional affiliate programs in the future.
Whimsy Living does not receive your payment details or full purchase information from retailers simply because you use an affiliate link.
Third-party retailers and affiliate networks process information under their own privacy policies.
You can read more on the Affiliate Disclosure page.
How we use your information
Personal information may be used to:
- operate and maintain Whimsy Living;
- respond to messages and enquiries;
- send the newsletter where you have subscribed;
- protect the website from abuse, fraud and security threats;
- understand website traffic and improve content where you have consented to analytics;
- measure affiliate and Pinterest activity where applicable;
- comply with legal or regulatory obligations.
Depending on the activity, the legal basis used will be consent, legitimate interests, steps taken at your request, or compliance with a legal obligation.
Service providers
Whimsy Living uses third-party services to operate the website. These may include:
- website hosting and technical service providers;
- MailerLite for email marketing;
- email providers used to receive and send website messages;
- Google Analytics;
- Pinterest;
- affiliate networks and retailers including Amazon;
- security, caching and website-management services.
These providers may process limited personal information where necessary to provide their services.
International transfers
Some service providers may process information outside the United Kingdom.
Where personal data is transferred internationally and data protection law requires safeguards, the transfer will be made using an applicable adequacy regulation or other recognised safeguard, such as approved contractual protections.
How long information is kept
Personal information is kept only for as long as reasonably necessary for the purpose for which it was collected.
For example:
- newsletter information is kept until you unsubscribe, subject to limited suppression records;
- contact correspondence is normally kept for up to 24 months;
- analytics information is retained according to the settings described above;
- technical and security logs are kept for as long as reasonably necessary to maintain and protect the website.
Information may be retained for longer where required by law or where necessary to establish or defend legal claims.
Your rights
Depending on the circumstances, UK data protection law may give you the right to:
- ask for a copy of your personal information;
- correct inaccurate information;
- ask for information to be deleted;
- restrict how information is used;
- object to certain processing;
- receive certain information in a portable format;
- withdraw consent at any time where processing is based on consent.
Withdrawing consent does not affect processing that was lawful before consent was withdrawn.
To exercise any of these rights, contact viviennefawn@gmail.com.
The ICO requires organisations to tell people about these rights and about their right to withdraw consent where consent is being used. ICO
Complaints
If you have concerns about how your personal information is handled, please contact Whimsy Living first so the issue can be looked into.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.
Information Commissioner’s Office
Links to other websites
Whimsy Living contains links to other websites. Once you leave Whimsy Living, the privacy practices of the destination website apply.
Whimsy Living is not responsible for the privacy practices or content of third-party websites.
Changes to this Privacy Policy
This policy may be updated when the website, services used by Whimsy Living or legal requirements change. The date at the top of this page will show when it was last updated.
Contact
For questions about this Privacy Policy or how personal information is handled, contact:
Reyman Studio Limited
viviennefawn@gmail.com